Pulse Content Calendar & Growth Plan
Pulse Content Calendar & Growth Plan
Status: Freemium launch | Owner: Mira (structure) + Echo (execution) Based on: Min → Young directive: content-driven user acquisition for Pulse
1. Two-Week Content Cadence
| Day | Asset | Format | Length | Attract Metric | Owner |
|---|---|---|---|---|---|
| Mon | Market Brief | Text (Pulse page) | 300w | New visits | Echo |
| Tue | Deep-Research Article | Long-form | 1500w | Repeat visits, backlinks | Echo |
| Wed | 📱 Market Moment | Short-form social | 100w + chart | Social reach → visits | Echo |
| Thu | Eve's Corner Podcast | Audio | 5 min | Podcast plays → sign-ups | Echo |
| Fri | Market Brief | Text | 300w | Retention (habit) | Echo |
| Sat | Weekend Read (curated) | Link post | 50w | Referral traffic | Echo |
| Sun | (rest / planning) | — | — | — | Mira |
Week 2: Same cadence, different themes (earnings season, macro, sector rotation, crypto correlation).
2. Freemium Growth Loop
Public Home → Research Article → [Stock AI Research CTA] → Podcast CTA → Sign-in
↑ |
└──────────────────── Returning user loop ─────────────────────────┘
Landing path detail:
- Public home (
pulse.com) — latest brief + featured deep-research + podcast player - Article — 50% of article visible, "Sign in to read full analysis" at fold
- Stock AI Research —
/stock/TSLArenders free analyst consensus only; "Sign in for AI analysis" - Podcast — full episode plays free; "Save episodes + transcripts" behind sign-in
- Sign-in — HMAC Bearer token (localStorage); no credit card. Collects: email, name, interest tags
Conversion triggers: Free user sees 5 articles → premium upsell modal. Day 7 email drip: "You've read 7 Pulse articles this week — upgrade for personal portfolios."
3. Podcast: Eve's Corner — Format Lock
| Segment | Duration | Content | Production Notes |
|---|---|---|---|
| Market Brief | 2:30 | 3 key movers, 1 macro catalyst | Script → AI voice (ElevenLabs) |
| Eve's Corner | 2:30 | Hot take / contrarian call / listener Q | Scripted opinion + market lesson |
| Total | 5:00 | No ads intro — hook in first 10s | Fade-in theme < 3s |
Publish targets:
- Phase 1 (ship): Pulse page embed →
<audio>player, downloadable MP3 - Phase 2 (week 3): Spotify for Podcasters (free). Needed: RSS feed (Anchor/Spotify), cover art (Nova), episode metadata (title, description, tags), host read for Spotify content guidelines
4. Day-1 KPIs
| # | KPI | Definition | Target (Month 1) |
|---|---|---|---|
| 1 | Visits | Unique daily visitors | 5,000 |
| 2 | Articles Read | Clicks past fold on any article | 2,000 |
| 3 | Podcast Plays | Play button clicks | 500 |
| 4 | AI Queries | Stock AI research calls | 200 |
| 5 | Sign-ups | Email collected | 250 |
Tracking: Pulse embeds Plausible (no-CDN, privacy-first). AI queries logged server-side. Sign-ins in Supabase.
5. Cost Allocation
| Item | Monthly | Notes |
|---|---|---|
| AI voice (ElevenLabs) | $22 | Starter plan, 100k chars |
| Hosting (Pulse) | $0 | Nuxt on existing infra |
| Podcast hosting (Spotify) | $0 | Free tier |
| Domain | $1.50/mo | Already owned |
| Total | $23.50/mo | Under $50 hard cap |
Mira, 2026-07-04. Next rev: post-launch Week 2 retrospective.
Pulse Account Holder Features — Spec v1
Author: Sol · Requested: Young 2026-08-26 · Implement: Nova (design+build), Min/Mira (content lanes)
Pulse Offer & Feature Registration — Single Source of Truth
Date: 2026-08-31 · Author: Min · Status: DRAFT for lane sign-off Young directive: "Mira + Min register learnings into Pulse offer/features." Anchor pricing: $9.90/mo or $79/yr, ~$0 marginal cost.