Pulse Offer & Feature Registration — Single Source of Truth
Pulse Offer & Feature Registration — Single Source of Truth
Date: 2026-08-31 · Author: Min · Status: DRAFT for lane sign-off Young directive: "Mira + Min register learnings into Pulse offer/features." Anchor pricing: $9.90/mo or $79/yr, ~$0 marginal cost.
Sources merged
| Source | Doc | Author |
|---|---|---|
| Spaceship competitive study | docs/pulse/spaceship-study.md | Min |
| Young's commercial read (5 patterns) | Telegram dispatch 2026-08-31 | Young |
| Account-holder API & schema spec v0.95 | docs/pulse/account-features-api-spec.md | Sol |
| Feedback UX (work-colleague beta) | spaceship-study.md §Young's Addition | Nova/Ace/Min/Mira |
Pricing anchor (Young, 2026-08-31)
$9.90/mo or $79/yr (~33% annual discount), ~$0 marginal cost. This supersedes the A$29/A$249 in spec D6 and Mira's tier annex §9.1. Mira to re-cut the tier-economics memo against the new anchor (her pricing/membership column below is her sign-off lane). Note: $79/yr ≈ 2.4 months free; at ~$0 marginal cost every conversion is near-pure margin — the lever becomes volume, not price.
Registration Table — Spaceship pattern → Pulse equivalent
| # | Spaceship pattern | Pulse equivalent | Owner | Priority | Pricing/membership (Mira) |
|---|---|---|---|---|---|
| 1 | Freemium ladder (free app → paid tier, one clean step) | Free tier (watchlist ×10, 1 paper portfolio, ≤10 open positions, 30-day P&L, delayed quotes) → Premium unlocks all | Sol (tier plumbing, features block) | P1 | Mira: confirm $9.90/$79 vs A$29/A$249; free-window on newest report as the habit→upgrade engine |
| 2 | Power Up bundling (one fee = everything unlimited) | "One plan, everything unlocked" — Premium = unlimited positions, 3 portfolios, full P&L history, full report archive | Sol (feature gating) + Nova (/membership copy) | P1 | Mira: single-tier offer at $9.90/$79; resist multi-tier creep at launch |
| 3 | Education funnel (Learn arm: categories, read-time, bylines) | Special Reports + Eve's Corner + podcast — add category labels + read-time + author bylines (adopt their format) | Nova (UI) + Min (content ops) | P1 | Mira: newest-report-free-window on Free; archive = Premium hook |
| 4 | Theme folios (Voyager thematic portfolios) | Theme Spotlights: curated ticker bundles (Uranium Core, Lithium, Rare Earths, Data Centre) as pages | Min (curation) + Sol (pages) | P2 | Mira: candidate Premium bundle later ("Pulse Portfolios"); free at launch |
| 5 | Compliance posture (clean, regulated-feel presentation) | Delayed-data-only launch (D7), "real-time" copy ban, disclaimers on paper trading | Sol (data gate) + Min (copy lint) | P1 | Mira: RT stays roadmap PRO-tier item pending ASX licence verify |
| 6 | "Start in 5 minutes" onboarding | Email → instant paper account funded $50k demo cash → watchlist → first trade | Sol (auth) + Nova (flow) | P1 | Mira: no card at signup; card only at trial start (14-day) |
| 7 | Fractional-style small buys | Paper trades support fractional qty (4dp) — already in spec | Sol (engine) | P2 | Mira: no pricing impact; habit-forming lever |
| 8 | US Investing / trade box UX (AUD view, unlimited trades) | Trade box on stock pages → paper orders (202 async fill); Eva's OpenD lane mirrors the pro UX | Sol (backend) + Eva (desk lane) | P1 | Mira: "unlimited paper trades" is a Free-tier feature — drives volume at ~$0 cost |
| 9 | Simple fee story ("one monthly fee, unlimited trades") | One-line membership pitch; tiers read from features block, never hardcoded | Nova (/membership page) | P1 | Mira: headline = "$9.90/mo or $79/yr — everything unlocked" |
| 10 | App-like mobile-first feel | Continue mobile nav/responsive work (responsive-redesign.md) | Nova | P2 | Mira: mobile checkout via Stripe wallets (Apple/Google Pay) |
| 11 | Anonymous feedback UX (Young's beta directive) | Floating Feedback button, no-auth form, salted-IP rate-limit, /admin/feedback + Telegram digest | Nova (form) + Ace (endpoint) + Min (digest) | P1 | Mira: "Founding feedback" cohort shapes Premium headline feature |
| 12 | Social proof (testimonials) | Defer until account holders exist; then front-page quotes | Nova | P3 | Mira: pull beta-colleague quotes at launch |
Fold-in: account-holder spec (Sol v0.95) — already-registered features
These are in-flight per the confirmed build order; listed here so this doc is the single source of truth:
| Feature | Spec ref | Status | Owner |
|---|---|---|---|
| Auth + session (HMAC bearer, 30d) | §1 | Locked (D1) | Sol |
| Watchlist (server-persisted, tier caps ×10/×50) | §2 | Build order #1 | Sol |
| /membership shell + upgrade stub | §4 | Build order #2 | Sol |
| Paper trading (tranches, P&L invariant, equity sparkline) | §3 | Build order #3 | Sol |
| Special reports (gated reader, teaser/upsell) | §5 | Build order #4 | Sol |
| Tier economics (Mira annex §9) | §9 | Re-cut needed vs $9.90/$79 anchor | Mira |
| Stripe AU payments (1.7%+$0.30) | §9.3 | Confirmed provider | Mira |
| Delayed ASX data gate + "real-time" copy ban | D7/§9.5 | Launch constraint | Sol + Min |
Conflicts & deltas flagged
- Pricing (D6 + §9.1) superseded — A$29/A$249 → $9.90/$79 per Young 2026-08-31. Spec + Mira annex both need a rev. Free-tier caps (×10 watchlist etc.) unchanged — they still work at the lower price point.
- "Founding" tier naming — D2 enum has
founding; at $79/yr the founding framing can simply become the annual plan ("Founding rate $79/yr"). No enum rename needed (additive rule holds). - PRO tier (A$69–79/mo, RT data) — unchanged roadmap item, pending ASX licence verification (§9.5 flag stands).
- Trial economics at $9.90 — 14-day card-required trial still recommended; conversion benchmark (2–3× vs freemium) holds at lower price.
Build-order alignment (unchanged)
Watchlist → /membership shell → paper trading → gated reports. Theme Spotlights and feedback UX slot in parallel (no dependency on the account chain).
Sign-off lanes: Mira (pricing/membership column + tier-economics re-cut) · Sol (spec rev vs new anchor, D6) · Nova (onboarding + membership copy) · Eva (desk/trade lane) · Min (registration doc upkeep + content ops).
Pulse Content Calendar & Growth Plan
Status: Freemium launch | Owner: Mira (structure) + Echo (execution) Based on: Min → Young directive: content-driven user acquisition for Pulse
Pulse Site — Mobile-First Responsive Redesign Plan
Owner: Nova (Design & Creative) Stack: Nuxt 3 (v4.4.8) · Vue 3 · Tailwind CSS v4 · @tailwindcss/viteSite root: ~/pulse-site (Nuxt dev on :3000) Scope: All primary pages — Dashboard (/), Market Watch (/watch), Watchlist, Research (/research, /research/[slug]), Podcast, Chat (/chat), Account, Stock detail (/stock/[ticker], /quote/[ticker]), News, Heatmap.